Travis Scott’s musical journey continues to soar as his album “Utopia” retains its prominent position at the summit of the Billboard 200 albums chart for the fourth consecutive week (dated Sept. 2). This month-long reign is a testament to the album’s enduring popularity. The album garnered 161,000 equivalent album units in the U.S. during the week ending Aug. 24, as reported by Luminate. While this marks a 13% decrease from the previous week, the album’s appeal remains steadfast.

Remarkably, “Utopia” outshines Travis Scott’s previous album “Astroworld” by securing the record for the most weeks at No. 1 on the Billboard 200. This achievement showcases the artist’s enduring impact and rapport with his audience. Furthermore, “Utopia” makes its mark in history as the first rap album in five years to maintain its No. 1 status for the first four weeks on the Billboard 200. The last album to achieve this feat was Drake’s “Scorpion,” which ruled the charts for five consecutive weeks upon its debut in 2018.

The Billboard 200 chart reflects the most popular albums of the week in the U.S., based on a comprehensive measure of album consumption in equivalent album units, curated by Luminate. These units encompass album sales, track equivalent albums (TEA), and streaming equivalent albums (SEA). Each unit is equivalent to one album sale or 10 individual tracks from an album, or the cumulative effect of 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams derived from songs within an album.

Travis Scott’s “Utopia” achieved a noteworthy 161,000 equivalent album units in the week ending Aug. 24. Album sales accounted for 92,000 units, a 7% reduction from the previous week. SEA units reached 69,000, translating to 92.07 million on-demand official streams of the album’s 19 tracks—a 20% decline. Notably, the album’s TEA units experienced a 19% decrease, contributing a minor fraction to the overall units.

This success story carries a fitting twist: for the second consecutive week, sales of the “Utopia” album were boosted by a promotional offer on Scott’s official webstore. A temporary discount transformed the Utopia vinyl LP, available in various editions, from $50 to an enticing $5. This offer played a role in driving sales, with vinyl accounting for a significant 89,000 out of the 92,000 total album sales for the week.

As the anticipation for the upcoming Billboard 200 chart on Sept. 2, 2023, builds, Travis Scott’s “Utopia” continues to command attention and delight fans with its exceptional performance.