Megan Thee Stallion has achieved a significant milestone in her career with her latest music video, “Cobra,” breaking records on YouTube. Directed by Douglas Bernardt, the video made a massive impact by becoming the biggest YouTube debut within 24 hours for a solo female hip-hop artist in 2023.

Released at midnight on a Friday, the video garnered over 2.15 million views in its first 24 hours, surpassing the previous records held by Doja Cat’s “Demons” with 2.01 million views and Ice Spice’s “Deli” with 1.85 million views. Additionally, the song itself generated 1.04 million streams on Spotify within the same time frame.

“Cobra” is Megan’s first independent release under her newly established music and entertainment company, Hot Girl Productions. The song has sparked conversations on social media due to specific lyrics that fans speculate are directed at her ex-boyfriend, Pardison Fontaine.

In the song’s explosive second verse, Megan recounts the moment she discovered her partner’s infidelity. The rapper’s relationship with Pardison Fontaine, often referred to as Pardi, became public in 2021, and they dated for over two years before their apparent breakup in 2023. While neither party officially confirmed the split, a viral clip of Pardi performing a spoken word poem led to assumptions that it was inspired by his past relationship with Megan.