Gucci Mane Launches So Icy Millionaires Label with 2 Million Dollar Investment for New Artists

Gucci Mane Launches So Icy Millionaires Label with 2 Million Dollar Investment for New Artists

Gucci Mane has announced the launch of his new record label, So Icy Millionaires, with plans to sign two new artists for a million dollars each. The Atlanta rapper shared this news via an Instagram video, showcasing stacks of cash to demonstrate his commitment to investing in emerging talent.

In the video, Gucci Mane counted out ten bundles of $100,000, stating, “That’s what I’m willing to invest in my next superstar ’cause I’m starting a whole new label. Fresh! So Icy Millionaires.” He expressed interest in signing both a male and female artist, with his wife Keyshia Ka’Oir also shown counting an equal amount for the potential female signee.

 

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A post shared by Gucci Mane (@laflare1017)

This isn’t Gucci’s first venture into record label ownership. He previously ran the 1017 imprint, which saw both successes and challenges. Several of his former signees faced legal troubles, with some serving jail time. Tragically, one artist, Enchanting, passed away at 26 due to a drug overdose.

Gucci Mane’s new label represents a fresh start and a significant financial commitment to nurturing new talent. He encouraged interested artists to contact him directly, saying, “Who wanna join So Icy Millionaires? Hit my DM right now.”

This move highlights Gucci Mane’s continued influence in the hip-hop industry and his dedication to discovering and developing the next generation of rap superstars.

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