Tyler The Creator Expands GOLF WANG with New Store in London
Tyler, The Creator is taking his GOLF clothing brand across the pond with the opening of a brand new store in London, England.
The GOLF WANG store, situated at 57-59 Beak Street in the vibrant Soho area of Westminister in London’s West End, unveiled its doors to the public on Saturday, complete with a surprise visit from the Grammy Award-winning rapper himself. Shoppers stepping inside will discover an array of clothing options from Tyler’s brand, including the newly launched fall/winter 2023 collection.
The store’s interior design showcases dandelion yellow carpet strips, walls in soothing neutral tones, and a vibrant yellow rendition of the iconic British phone booth, which doubles as a fully operational photo booth. This London-based GOLF WANG store marks the third addition to Tyler’s expanding portfolio, joining the ranks of his existing locations in New York City’s Canal Street and Los Angeles’ Fairfax neighborhood.
Tyler has been actively engaged with his clothing line, with the luxury branch of GOLF, known as Le Fleur, recently collaborating with Lacoste for an exciting new collection.
The collection features a range of items, including short-sleeve polos, collared knitwear, varsity jackets, graphic tees, and chunky cable-knit cardigans, many of which display the distinctive le FLEUR* flower and Lacoste crocodile co-branding. Shoppers can currently find this collection on sale through le Fleur’s website and Lacoste’s online shop.
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