Hip hop veteran Dad Rap is set to release his debut single “The Car Aisle,” a refreshing take on parenting that proves dad jokes and dope beats can coexist. Drawing from over three decades of mic-rocking experience across upstate New York, Dad Rap delivers a unique blend of 90s hip hop nostalgia with a family-friendly twist that both parents and kids can enjoy.

Born from an impromptu freestyle session with his son in Target’s toy section, “The Car Aisle” tackles the universal parenting experience of toy-based negotiations. The track transforms this relatable moment into an infectious, fast-paced anthem that speaks to parents everywhere.

The release comes complete with a fully animated lyric video premiering exclusively on Dad Rap’s YouTube channel, featuring a special guest appearance from his son—the original inspiration behind the track.

“The Car Aisle” represents a fresh voice in family entertainment, proving that hip hop can grow up without growing old. The single maintains the essence of golden era hip hop while creating something entirely new—music that brings families together through shared laughter and beats.

Listen Here : open.spotify.com/track/1TLYpZaH