Mexican-American artist Xavi kicked off 2026 with a high-energy performance during Dick Clark’s New Year’s Rockin’ Eve With Ryan Seacrest 2026 in Times Square, delivering a set backed by a norteño ensemble to a crowd reported to be over 100,000 strong. He performed his Billboard No. 1 bachata hit “En Privado” and the Mexican cumbia-infused “No Capea,” bringing a wave of música Mexicana influences to the iconic New Year’s Eve stage alongside headliners like Diana Ross and other major performers. “En Privado” was also recently recognized by appearing on Barack Obama’s Favorite Music of 2025 list.

Los Tigres del Norte made a notable appearance in popular culture by performing “El Corrido de Pedro y Homero” in an episode of The Simpsons, marking the band’s animated debut and offering a reimagined version of their classic “Pedro y Pablo” for a mainstream audience.

Argentine superproducer Bizarrap has announced his participation in the U.S. and Latin American debut of the lifestyle audio brand MONDO at CES 2026, where he is set to headline a show at Hakkasan Studio in Las Vegas on January 7. This event marks MONDO’s first official U.S. activation and includes collaborations in product development with future previews planned for the year.

These moments highlight recent positive developments and cross-genre celebrations in Latin music as the new year begins.