Soulja Boy has teased a possible run for president of the United States in 2028, announcing that he is exploring a move into public service after building a career in music, business and technology. The rapper, whose real name is DeAndre Cortez Way, shared the announcement on Instagram on Saturday, October 10, describing the potential move as “a new chapter” and “a bigger vision.”

“SOULJA BOY 2028,” the rapper wrote in the post, outlining four areas he said would be central to his vision: economic opportunity, criminal justice reform, education, and the future of technology and artificial intelligence.

“From music to business to technology, I’ve always believed in thinking bigger and challenging what’s possible,” Soulja Boy wrote. “Now I’m exploring what it means to bring that same vision to public service. The future starts with a conversation.”

The announcement has generated attention across social media, although the rapper has not confirmed that he has formally launched a presidential campaign. His post did not include details about a political party, campaign organisation, policy proposals or steps toward securing a place on the 2028 ballot.

The four areas highlighted in the announcement cover economic development, the criminal justice system, education and emerging technologies. However, Soulja Boy has not yet outlined specific proposals explaining how he would approach those subjects if he decided to pursue the presidency.

The potential campaign follows a career that began with his rise to prominence through internet promotion. His 2007 single “Crank That (Soulja Boy)” became a major commercial success, spending seven nonconsecutive weeks at No. 1 on the Billboard Hot 100. The song’s accompanying dance and online promotion helped establish him as one of the early artists to turn viral internet popularity into mainstream chart success.

His debut album, souljaboytellem.com, reached No. 4 on the Billboard 200, while “Kiss Me Thru the Phone,” featuring Sammie, later peaked at No. 3 on the Hot 100. Beyond music, Soulja Boy has pursued business ventures involving technology, merchandise and entertainment, areas that form part of the background to his newly announced interest in public service.

The rapper has previously been connected to political events. In January 2025, he performed at the Crypto Ball, an event held during the festivities surrounding Donald Trump’s presidential inauguration. His participation drew attention at the time, and he later addressed criticism of the appearance. His latest announcement does not specify how his political views or previous public appearances would shape a possible campaign.

The idea of Soulja Boy running for president has also surfaced in popular culture before. In 2019, Saturday Night Live included a sketch inspired by his viral interview with The Breakfast Club, imagining the rapper as a presidential candidate. Soulja Boy shared the parody on social media at the time.

As of October 11, 2026, the rapper’s Instagram post remains an indication that he is considering a presidential bid rather than confirmation of a formal candidacy. Further details about a possible campaign, including its political affiliation, organisational structure and policy platform, have not been announced.