Snoop Dogg made his NBA broadcasting debut on January 5, 2026, joining NBC’s Peacock telecast for the Los Angeles Clippers versus Golden State Warriors game at the Intuit Dome in Inglewood, California. The hip-hop icon served as a guest analyst for the second half of the matchup alongside seasoned commentators Terry Gannon and Reggie Miller, marking a high-profile crossover into sports media ahead of his scheduled role covering the upcoming 2026 Winter Olympics for NBC.

Before tipping off, Snoop conducted a courtside interview with Warriors superstar Stephen Curry, referred to humorously on air as “Steph-isticated,” setting a relaxed yet engaging tone for his broadcast involvement. Once in the booth, Snoop provided colorful and unorthodox commentary that quickly drew attention. On one highlight play, as Jimmy Butler executed a steal, Snoop delivered his now-viral line, “That’s cookies and cream,” describing the defender’s hands in his signature style.

The most talked-about moment of Snoop’s NBA analyst debut came in the fourth quarter when Warriors head coach Steve Kerr was ejected following a heated dispute with officials over a non-call. Snoop’s play-by-play of the incident featured vivid, streetwise phrasing, capturing Kerr’s frustration with referees and keeping viewers entertained as the coach was escorted off the court.

Fans on social media quickly reacted to Snoop’s performance, with clips of his commentary spreading widely across platforms. His blend of cultural flair and spontaneous remarks brought a fresh dynamic to the broadcast and highlighted a unique moment where entertainment and sports commentary converged.

In the broader context of his expanding media presence, Snoop’s NBA appearance underscores his growing role in sports broadcasting. The Warriors-Clippers game served as a precursor to his more extensive involvement in NBC’s coverage of major athletic events, including the upcoming Winter Olympics.