Los Angeles hip hop artist Crunch is entering a new chapter in his career with the release of “Lost for Words,” a new single that arrives shortly after signing with SoundPulse Record Label. Backed by decades of industry experience and a history tied to some of entertainment’s most recognizable names, Crunch is now bringing his own story and artistry to the forefront.

Released on April 29, 2026, “Lost for Words” marks the sixth major release from the artist, following four full-length projects and two mixtapes that helped establish his voice within hip hop. The single represents more than just another release. It signals a turning point for an artist whose journey through music and film has largely happened behind the scenes until now.

Before focusing fully on his own music career, Crunch built an impressive resume working alongside legendary artists and filmmakers during a defining era in hip hop culture. One of the most notable parts of his story includes working closely with Tupac Shakur as a stand-in and double across several iconic films, including Poetic Justice, Above the Rim, and Menace II Society. Crunch also appeared in Tupac’s influential music videos for “I Get Around” and “Keep Your Head Up,” experiences he describes as important learning moments that shaped his understanding of both the music business and artistic discipline.

Beyond his work connected to Tupac, Crunch’s career has intersected with several major figures in entertainment. He played a role in helping launch the early career of Guy Oseary, who later became the longtime manager of Madonna and owner of Maverick Records. He also worked with Christina Milian early in her career, featuring the future star in his “Turn It Up” music video when she was just thirteen years old.

With “Lost for Words,” Crunch channels years of industry insight, real-life experiences, and personal growth into a release that reflects authenticity over trend-chasing. The track arrives at a time when the artist is focused on transforming his behind-the-scenes legacy into a more visible presence within modern hip hop.

The release also highlights Crunch’s determination to build on the foundation he has quietly created over the years. Rather than relying solely on nostalgia or past connections, he approaches this phase of his career with renewed focus and creative ambition, aiming to leave his own mark as an artist in today’s evolving rap landscape.

Armed with firsthand experience from one of hip hop’s most influential eras and supported by a fresh partnership with SoundPulse Record Label, Crunch is positioning “Lost for Words” as the beginning of a larger statement about longevity, resilience, and artistic reinvention.

Listen below or stream here: open.spotify.com/track/0doFQt

Follow Crunch: @crunch_infinite