British-Italian soul-pop artist Cherie D’Avino steps boldly into her power with her fourth single, “Doing My Own Thang.” Packed with unapologetic energy, shimmering retro grooves, and a message of pure liberation, the track serves as Cherie’s feel-good anthem for anyone ready to protect their peace and live life on their terms.

Produced by John Elliott at Loft Music Studios in Newcastle, the talent behind her critically praised singles “Beautiful Curse” and “Shadows”, this release brings brighter, funkier energy to Cherie’s signature cinematic soul. The live instrumentation featuring Hammond organ, electric piano, bass and drums nods to 70s soul and Motown while keeping one foot firmly planted in contemporary sound.

With its vibrant, sync-ready sparkle, “Doing My Own Thang” feels perfectly suited for feel-good moments in films like Barbie, Bridget Jones’s Diary, Emily in Paris, or GLOW, those pivotal scenes where the heroine finally stops dimming her light and starts living out loud. The track could equally enhance a heartwarming commercial campaign celebrating personal empowerment.

Following early BBC Introducing support and a growing reputation for honest, soul-drenched songwriting, Cherie D’Avino continues carving out both a sound and a life on her own terms. “Doing My Own Thang” represents a bold next step in that journey, showcasing an artist fully embracing her authentic voice and encouraging others to do the same.

The single is available now across all major streaming platforms.

Listen Here : open.spotify.com/track/4qgwc51mIbxhfu