Bandai Namco Game Music (BNGM), the music label operated by the Bandai Namco Group, is actively reframing the role of game soundtracks by treating them as standalone music content for a global audience. Launched in 2022, the label has grown its catalog to more than 6,000 tracks, spanning decades of iconic game scores from titles such as Pac-Man, Tekken, Tales of series, and ACE COMBAT. This extensive library reflects a broader mission to elevate game music beyond its traditional role as background audio and position it as a digital asset with independent value in the worldwide music ecosystem.

In a recent interview with Billboard Japan, Bandai Namco Game Music executives detailed how the label leverages NexTone’s digital distribution and copyright management services to bring this music to streaming platforms, creating new avenues for global consumption. Norihiro Fukuda, who proposed the label’s creation, explained that the initiative is rooted in showcasing the artistic appeal of game music as an expressive form that transcends language barriers and connects directly with listeners’ memories and emotions. Natsuko Kaneko emphasized the breadth of the company’s catalog and the diversity inherent in game music genres, noting that many tracks remain untapped and available for future release.

The strategy involves not only distributing past works but also collaborating with development teams to support music creation from the earliest stages of game production. BNGM handles comprehensive music operations, from composer coordination and copyright contracts to productization and event development, reflecting a 360-degree approach to music content management. As of late 2025, the label’s digital catalog has expanded to include thousands of tracks, with plans to explore the musical treasures from Bandai Namco’s archives that have yet to be shared broadly.

The executives also highlighted their ambition to have game music stand on its own in the mainstream music industry, potentially achieving chart success and further global recognition. While they acknowledge the current role of many game tracks as background music, their vision is for iconic compositions to be appreciated as independent works that resonate with audiences worldwide. The interview underscored ongoing efforts to broaden the reach of Japanese game music and deepen its cultural impact across diverse global markets.