Taylor Swift’s upcoming 12th studio album, The Life of a Showgirl, is already making history—over a month before its official release. On August 31, 2025, Spotify confirmed that the album had achieved the platform’s most pre-saved Album Countdown Page ever, setting a new record that eclipses even Swift’s own previous benchmark, The Tortured Poets Department .

The buzz is tangible across platforms. Fans quickly flooded the reactions, with one declaring, “She has surpassed Michael Jackson, we can all agree on that?” and another proclaiming, “Taylor Swift breaking records before the album even drops. The rollout is insane.” The excitement was raw—and immediate.

Spotify’s announcement, shared via its official X and Instagram, confirmed that the album broke the record on August 31. The Countdown Page first went live on August 14, accompanied by a curated playlist titled And, baby, that’s show business for you. This 22-track collection, featuring songs produced by Max Martin and Shellback, further heightened anticipation for Swift’s new direction .

Swift announced The Life of a Showgirl in mid-August during her appearance on the New Heights podcast, hosted by her fiancé, Travis Kelce, and his brother Jason Kelce . The album is slated for release on October 3, 2025, consists of twelve tracks, and features a collaboration with Sabrina Carpenter on the title track .

This latest achievement further cements Taylor Swift’s streaming dominance. She was Spotify’s most-streamed artist of 2024, and this new pre-save record reinforces her unmatched fan engagement.