In a move that’s sure to excite sneaker enthusiasts, Jordan Brand has unveiled a fresh iteration of the Air Jordan 3, dubbed the ‘Seoul 2.0.’ This new colorway draws inspiration from the original ‘Seoul’ edition released in 2018, which celebrated the 1988 Seoul Olympics.

Design and Features

The ‘Seoul 2.0’ Air Jordan 3 retains the classic silhouette’s iconic elements while introducing modern updates. The upper is crafted from premium white leather, complemented by elephant print accents on the toe and heel. Notably, the sneaker features black, red, and blue details on the inner lining and collar, reflecting the colors of the South Korean flag. Korean characters ‘서울’ (Seoul) are embroidered on the inner left tongue, with the 1988 Olympics motto ‘화합과 전진’ (Harmony and Progress) on the inner right tongue.

Release Information

The ‘Seoul 2.0’ Air Jordan 3 is scheduled for release on March 10, 2025. The retail price is set at $200. Given the popularity of the original ‘Seoul’ edition and the enduring appeal of the AJ3 silhouette, it’s anticipated that this release will attract significant attention.

Availability

This limited-edition colorway will be available through select retailers and on Nike’s SNKRS app. As with many high-demand releases, it’s advisable for interested buyers to act promptly to secure a pair.

Looking Ahead

The introduction of the ‘Seoul 2.0’ Air Jordan 3 not only pays homage to a significant moment in sneaker history but also showcases Jordan Brand’s commitment to blending heritage with contemporary design. Sneaker enthusiasts can look forward to more innovative releases as the year progresses.